adidas JR Nation apparel launch in DaytonaNo, really, serious.

Dale Earnhardt. Jr.’s new adidas JR Nation gear went on sale Friday at the Sports Authority in Daytona, Florida. Before I share these photos with you let me just say that Dale was not actually at the store. It was just the clothes, clothes that will be on sale and available for the foreseeable future. No joke, people camped out. Now, I am a Dale Jr. fan too — I’m already having anxiety attacks about the race tomorrow — but I’m not camping out to buy clothes. However, that being said, I do think it’s cool that there are people out there that are that dedicated and wanted to get the new stuff the second it was available.

The big line outside of the Sports Authority in Daytona

Excited NASCAR and Dale Earnhardt, Jr. fans began lining up at 10:30 p.m. outside Sports Authority in Daytona, Fla. on Thursday night, February 14 to be among the first to purchase the new adidas JR Nation fan gear. The adidas JR Nation Gear, which features the same adidas ClimaCool technology that keeps Dale Jr. cool on the track, made its debut in Daytona and is available nationwide. (credit: adidas)

The first customer!

Ron Heintz Jr., from Vancuver, Wash. shows off his new adidas JR Nation fan gear. Heintz Jr. lined up outside Sports Authority in Daytona beginning at 5:00 a.m. Friday, February 15 and was the very first fan to purchase the official adidas JR Nation gear. (credit: adidas)

The big line outside of the Sports Authority in Daytona

Oh and one more thing of note:

Throughout the season, new products, including footwear, accessories and other exclusive gear will rollout in conjunction with special events like All-Star in Charlotte this May. To learn more, they can text 88 to adidas (234327) or visit

UPDATE: And now with video!